Tapping into the universal lack of patience when it comes to seeing a GP
For the patients without the patience
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Livi
10" Videos for social
OOH Billboard with alternative copy
The never ending queue - Stunt / content piece
To promote Livi in a somewhat disruptive manner, we could create a never ending line around a city block in London, plastering the walls with Livi fly posters and handing out discount codes for first time patients.